MLS® Data Feed URL Requirements
When applying for MLS® data feed access, you'll often be required to specify the URL where the listing data will be displayed. This is a critical requirement that must be met before your application can be approved.
URL Requirements
Must Be Specified and Accessible
- Provide the exact URL where listing data will be published
- The website must be live and reachable when submitted
- Broken links or inaccessible URLs will result in application delays or rejections
Agent-Branded Requirements
For Individual Agent Websites:
- Agent's full name and designation must be prominently displayed, for example: John Doe, Sales Representative
- Brokerage name and information
- All information should be easily visible to visitors
For Brokerage Websites:
- Brokerage name and information must be prominently displayed
- Individual agent names are not required
Under Construction Websites
If your website is still being developed, you can still apply with these guidelines:
- A simple "Under Construction" page is acceptable
- Must still include required branding information:
- Agent name and designation (for agent sites)
- Brokerage name and contact info
Common Mistakes to Avoid
- Placeholder URLs: Don't use example.com or temporary URLs
- Generic Landing Pages: Avoid pages that don't clearly identify the agent or brokerage
- Broken Links: Test your URL before submitting your application
Before You Apply
Checklist for Agent Websites:
- [ ] Website is live and accessible
- [ ] Agent name and designation is prominently displayed
- [ ] Brokerage name and information is included
- [ ] URL is the exact address where listings will appear
Checklist for Brokerage Websites:
- [ ] Website is live and accessible
- [ ] Brokerage name is prominently displayed
- [ ] URL is the exact address where listings will appear
What Happens Next
Once you submit your application with a compliant URL:
- The MLS® will review your URL
- They'll verify all required information is present and visible
- Your application will be processed if everything meets requirements
- You'll be contacted if any issues need to be resolved
Need Help?
If you're unsure whether your website meets these requirements, or have any questions feel free to contact our support team.
Updated on: 16/07/2025
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